Task90 mq / illuminato. Due fronti espositivi di 190 mq. su corso Vittorio Emanuele e piazza Sant’Andrea della Valle, alle spalle di piazza Navona e di fronte a Campo de’ Fiori. Pur all’interno dello ZTL, l’enorme flusso di traffico, anche automobilistico, si snoda tra il Lungotevere e largo Argentina, da via Zanardelli e corso Rinascimento. Nella zona numerosissimi uffici, sedi di grandi aziende, ambasciate, musei, numerosi enti istituzionali e a due passi i palazzi del Governo: qui gravitano intellettuali, politici e liberi professionisti. Nella fascia serale e notturna i giovani arrivano ad affollare vinerie, bar e ristoranti. Il target è quindi trasversale: italianissimo ed internazionale, cultura e divertimento, mondanità e tradizione. 190 sqm of advertising onto two sides over corso Vittorio Emanuele and piazza Sant’Andrea della Valle, behind Navona square and in front of Campo de’ Fiori. Although within the ZTL, (Limited Traffic Area) a huge flow of traffic, even automotive, crosses the Lungotevere and largo Argentina, from via Zanardelli and corso Rinascimento. By the area a lot of offices, headquarters, embassies, museums, many institutional bodies and, at walking distance, the Government buildings: here gravitate intellectuals, politicians and professionals. In the evenings the young people come to crowd wineries, bars and restaurants, till late at night. The target is then wide and cross: very Italian and international at the same time, culture and entertainment, social life and tradition.
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